Us is a dynamic, interactive customer segmentation tool which helps you understand your customer’s behaviours, location, life stage, and spending habits.

Us is unique because unlike other segmentation products, the data and segments change as your customers change.

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  • Up-to-date, dynamic views of your customer base and potential market
  • Ability to integrate into your own system
  • Ability to activate segments through media providers

How it can help

Us allows you to better care for your customers and be laser-targeted with your campaigns. It’s been used by our clients to answer questions like:

What type of people should I be marketing to?

Who are my customers and how do I reach them?

What type of people are my most valued customers?

Through Us, you can even directly target specific audiences through DOT’s media buying partners – homes.co.nz and Eyeota.

How it works

Dynamic data sources including consumer spending, property, utility, and civic data is used alongside refined geographic modelling to create 16 segments within New Zealand's population. The segments are structured within a grid system that illustrates relative urbanality and deprivation levels.

Data is updated as frequently as monthly, and segmentation data is re-evaluated annually to see whether New Zealand is changing.

Smarter with your data

Us works best for organisations with a large customer base with physical addresses. This is because you can integrate your own data into the dashboard which allows you to understand what the segments mean in relation to your data, and which customers are important to you.

Who’s using Us?

SKY uses Us to better understand their customer base and possible target audiences. DOT also helped overlay SKY’s customer data so links between viewer behaviours, value, and tenure can be analysed.

InterIslander uses Us to see who is travelling, when they are travelling, and on what type of fares. This data informs marketing strategies and fare packages.

Who’s using Us?

SKY uses Us to better understand their customer base and possible target audiences. DOT also helped overlay SKY’s customer data so links between viewer behaviours, value, and tenure can be analysed.

InterIslander uses Us to see who is travelling, when they are travelling, and on what type of fares. This data informs marketing strategies and fare packages.

Want to give Us a go?

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